For 11 years, I have worked at Draftfcb (formerly Foote Cone and Belding), both in the Chicago and New York offices. I'm currently Senior Vice President, Group Media Director. Over the course of my career at Draftfcb, I have gained experience across a variety of categories, including consumer electronics, retail banking, beer, packaged goods, government and pharmaceutical. Additionally, I have spearheaded three department-wide training programs, including the 10-Series, a year-long training series that highlights the latest trends across 10 Real-Time topics:
By far, the most exciting and rewarding assignment of my career has been overseeing media strategy, planning and buying for the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign. You may know it best as "Above The Influence." Not only do I work with some of the most amazing people in the ad industry, but I get to play a small part in helping teens across the country live up to their true potential. We won Mediaweek's Media Plan of the Year Award in 2006 for the launch of the Above The Influence brand, and definitely have some award-worthy ideas in the making. Here's the amazing team that made it happen:
LINK TO MY FAVORITE ABOVE THE INFLUENCE WORK
Over the past 2 1/2 years, I have also led communications planning duties for Beiersdorf's Nivea For Men brand. Our team was responsible for aligning creative, media, website, PR and retail activities around a single unifying platform, called "Work Smarter, Play Harder." This platform led to several innovative ideas, including an integrated retail promotion around ABC's Jimmy Kimmel Live, which featured three custom content integrations.
If you want to check out my resume, here's a quick link: